Be a leading figure in the story of XM

    As an XM Advocate, you’ll build a reputation for leadership and innovation in one of the fastest growing categories in business. We’ll help you share your success stories, connect you with peers, offer you valuable rewards, and deepen your understanding of the #1 XM platform.

    I’m Interested




    Start here and choose how you want to connect with others



    Earn rewards points for sharing your experience when we connect you with peers



    Use points for X4, advanced training, invoices, or donate to 5 For The Fight

    It's simple

    From taking a phone call from a peer to hosting an onsite visit, you can earn points for advanced Qualtrics training, X4 passes, and more. We’ll help you build your reputation as an experience leader and highlight your innovations with case studies, reference calls, webinars, videos, or speaking at industry events. Earn rewards each time you do.

    What makes a great XM advocate?

    – Obsessed with experience management
    – You’re driving meaningful business results with Qualtrics
    – You like connecting with peers focused on XM

    See what other advocates have created

    Under Armour
    Case Study Video

    Web Case Study

    Qualtrics Master Session

    How it works

    You choose what solutions you want to talk about, how you want to be contacted, and how often. You simply:

    – Field reference requests from Qualtrics
    – Share authentically about your XM program
    – Complete occasional check-ins so we understand how you’re using XM

    Earn rewards

    As an XM Advocate, you earn rewards that give you a front row seat to the experience management revolution.

    – Every time you speak with a peer, you earn valuable reward points.
    – Use reward points to attend X4, take advanced training, pay Qualtrics invoices, or donate to 5 For The Fight.
    – Share reward points with others in your organization.
    – Become eligible for beta access to new features, customer advisory opportunities, and prioritized support.

    Ready to become an XM Advocate?

    I'm Interested

    More XM Advocate Resources

    Get your questions answered

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